Who cares about Newsletters?
I was at a meeting where newsletters were discussed, and the consensus was that the majority of people don’t read newsletters. Then why have them?
* They keep your name in front of your readers
* You have information and news to relay
* You may offer contests and freebies
* It is a marketing tool
If the layout, point and font are appealing, people will at least skim the newsletter. “How to Create an Email Newsletter People Actually Read” by Ginny Soskey at http://blog.hubspot.com/marketing/guide-creating-email-newsletters-ht offers wonderful tips.